who do you trust?


It is assumed that most people trust product or service reviews by their peers above the ‘official’ wisdom of the provider. Do the buyer reviews on eBay or Amazon have more influence than the provider, retailer or manufacturer’s product advertisements?

I went to the NHS Information Centre website and looked up the Quality and Outcomes Framework results for my local health centre. Not surprisingly the health centre acheived an overall rating of 99.4%, scoring 100% on every indicator except 3; chronic obstructive pulmonary disease, diabetes and records management.  Not being fully representative of the whole story, do people view these ratings systems in the same way as the manufacturers product advertisement? Would a peer review system – as has been suggested many times – be beneficial?

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